2025 Wrapped

It's that time of year again...

2025 Wrapped
Pals Beach

"I create; therefore I am." These words from Tobias van Schneider, founder and creative director of design studio HOVS, remind us that our innate creativity and curiosity about the world should never be suppressed.

Tobias van Schneider — Creative Direction
I create, therefore I am. I’m Tobias van Schneider a designer born in Germany, raised in Austria & currently living and working in New York City.

Unfortunately, the modern world tries very hard to tell us we must follow well-trodden paths, and those who stray from them should feel uneasy. Career, parental expectations, our self-image — these often become an invisible prison where we spend years fearing judgement from others. The famous "carpe diem" we hear so often rings even truer today.

In an age of ubiquitous AI slop and millions of stimuli vying for our attention, it's easy to lose ourselves.

That's why I encourage everyone to embark on journeys of all kinds. Musical journeys, journeys of the imagination, and journeys across the world.

Beauty lies in the eye of the beholder.

These words tell us that what we see is a reflection of our soul — and if we don't like it, we shouldn't try to change the mirror.

Be creative and have a brilliant time doing it.

See you on the dance floor,
xoxo


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